My Story



Dear Diary,

My name is Jennifer. Starting in Grade 10, that was when I wore foundation and mascara, then moved on to consistenly wearing eye-liner in Grade 12.  2009, was when I fell in love with beauty products and had discovered the Beauty world on YouTube. Currently, I am a beauty blogger, tree hugger, and a Canucks fan.

Back then, I honestly thought that the items that are sold in our supermarket shelves would be safe. I later on found out that it was not true. In fact, many of the ingredients that are in our household and beauty products have not be test, and overall is very loosely regulated. I was very disappointed by the fact that some companies did not care that the ingredients in their products, would affect our overall wellness and our ecosystem.

I switched over to healthier and environmentally-friendly beauty and household items roughly around 2011. I was browsing on the internet and it somehow lead me to the word Paraben, which is linked to Cancer. Cancer is not un-common and that's the scary part. (I had to deal with my family member passing away because of it. That is why prevention is so important to me.) It was then, I have found out about the many side-effects from harmful ingredients in our everyday products. Another influence is because I really care about our environment. Healthy ecosystem equals healthy us! It is essentially a butterfly effect.

This is a slow learning process because there is a lot to take in. And I'm sure this will be ongoing, but I think it was well worth it. (Tip: For those who are starting the switch, the website that has helped me with the transition is by EWG.)

Join with me on my transition and discoveries of indie artisans or other well-known companies that offer (to the best of my knowledge) healthier beauty products!

There will be occasional non-beauty relate blog posts to spice things up ;)

Love Jen

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